Daewoo Group's Growth and Transformation: Mini-Daewoos



 Founded in 1967 as a textile trading house by a charismatic entrepreneur Kim Woo-Choong, the Daewoo Group rose to be the third largest of Korea's chaebols, ranked 24th in the Fortune Global 500 with total sales of over US$70 billion in 1998. At that point the Group consisted of 32 domestic companies plus 320 overseas subsidiaries and 149 branch offices, and more than 250,000 employees worldwide.7 Daewoo's thirty-year history has been characterized by its aggressive penetration into overseas


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