Think VIRAL
Are you an expert in creating crazy nail art or unique hair styles? A viral post is a brilliant way to increase your business’s exposure, but they can be difficult to pull off. For inspiration, look at competitor posts which have gone viral and identify reasons why they could have gone viral. Could it be that the topic is on trend, controversial or did someone piggyback off an influencer? Once you’ve decided on a topic, encourage people to share your content to expand your reach.

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